Cold Emails Are Not Bad! No one likes to receive or send cold emails – not even the people in the business of sales. But sales folks know that cold emails are a necessary evil to achieving success in sales. When companies just start out and are building the business,… Read More »Cold Emails Are Not Bad!
The Outbound Sales Process (OSP) & The Falling Leaves Theory We pay close attention to the leaves changing colors, but we barely notice the leaves falling from the trees. When we do take notice of the falling leaves, it is usually a quick glance at the general motion of the… Read More »The Outbound Sales Process (OSP) & The Falling Leaves Theory
The Outbound Sales Process (OSP): The Right KPIs We know that when it comes down to it – sales is all about the key performance indicators (KPIs). You can say you have the right contacts or the right email message – and that you are automating everything, but if the… Read More »The Outbound Sales Process (OSP): The Right KPIs
The Outbound Sales Process (OSP) & TheCritical Mass Theory Let’s look closer at what really makes the Outbound Sales Process (OSP) a success. We know that you need 3 key components to execute the OSP, as described in an earlier article. But there is also an underlying component that is… Read More »The Outbound Sales Process (OSP) & The Critical Mass Theory
The Outbound Sales Process: It’s Not Rocket Science! Let’s start with the basics of the outbound sales process. The outbound sales process is part 1 of the entire sales process. Part 2 is when you get a sales opportunity and part 3 is when you close a deal. In order… Read More »The Outbound Sales Process: It’s Not Rocket Science!