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All These Sales Tools & Services!?!?

Every time you turn around there is a new sales tool or service in the market.  The tech era that started decades ago has revolutionized the sales process.  In the old days, you would knock on a door or pick up a phone to sell your wares.  Now we use technology to sell products and services – from email tools to social media platforms to computer software extensions connected to your inbox or internet browser – the sales tool and service industry is thriving.  These days you can’t be successful unless you are using some type of tool or service to reach your customers and create new sales opportunities.  Yet, there are so many sales tools and services out there, that it is hard to choose which one is right for your business.  Where do you start when you want to use these sales tools and services?  How do you know if you have chosen the right one for your needs?  Let’s go through some of the differences.

What’s the difference?

One example of a sales tool is a technology that can be used  to automate the outbound sales process.  These types of sales tools connect to your email account and then start to send out emails on your behalf – automatically.  You can then set a schedule to send out the sales emails on a continuous basis while you work on other things – like closing deals!  With this type of tool in place, you don’t need as many inside sales people to send out sales emails.  Even if you are a small company, you can look and act like a larger company with these sales automation tools.  There are also sales tools that can help promote your company across social media channels, search engines and large traffic sites.

An example of a sales service would be hiring a 3rd party to execute the outbound sales process on your behalf, rather than doing it yourself.  The 3rd party would have their own sales tool or would use other sales tools to help achieve your goals.  Another type of sales service would be in the consulting area.  This is where a sales consulting service would teach you how to use the best sales tools.  In both scenarios, tools are still involved – you just use a 3rd party to help guide you through the process.

How do you choose?

Here are some possible scenarios on choosing:

  1. You are a mid to large size company already using sales tools – then choose a sales service to help optimize your process
  2. You are a small company that has never used sales tools – then you can experiment on your own with a few tools or hire a sales service to help you get things going
  3. You are a small company that has used sales tools with little success – then hire a sales service to do it for you or teach you how to do it
  4. You are a large company that has never used sales tools – this scenario doesn’t exist!  But if it does – start using them or hire a professional ASAP to help!


Why use these tools & services?

That’s easy!  You need them to succeed!

Seriously, you definitely need to use sales tools in today’s market.  They help you automate and optimize the sales process – saving your precious time and money.  Without the use of sales tools, your company will be left behind.  The hard part is figuring out which tools to use and how to fit them into your current process.  Luckily there are many sales service companies out there that can help guide you down the right path – including Oppaday!


Bottomline: Look at your current sales process and make a list of what you need to improve that process – including both tools and services that could help you ramp up.  If you are not sure where to start – look for an expert to guide you or do your own research online.  At the end of the day, you need to do something – you can’t live off referrals forever!

Oppaday is a proven outbound sales process system.

The Oppaday system provides the knowledge and foundation to build an ongoing successful outbound sales process.




Tyler Toby, Founder, brings over 20 years of experience with 4 successful startup exits and repeated success building out sales systems.

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